Kate Walsh’s New Boyfriend

Inspired by her desire to recreate the scent of a man’s cologne on your skin as it mingles with your own fragrance; Kate Walsh created Boyfriend, an intoxicating mixture of masculine woods and feminine florals. Night blooming jasmine and juicy plum give it a sexy, edible vibe while amber and musk at the dry down make Boyfriend a sensual, rich fragrance that evokes the intimate, olfactive memory of the man you love or the one you left behind.

Scent Rebel chatted with Kate recently about the scents she’s always loved, the inspiration behind Boyfriend and what it was like to work with sometimes infamous photographer Terry Richardson.   To read more of my interview with Kate please visit Perfumesmellinthings.com

$65 for 1.6 ounces

SR:  Tell me about the inspiration behind Boyfriend and how did you arrive at such a cool concept?

KW:  Let’s see. The idea of Boyfriend was already in the zeitgeist. Women wear men’s watches. Oversized watches. They wear their boyfriend’s shirts. Their boyfriend’s jeans. It’s out there in the culture and in the consciousness. So for me it was embodying that same spirit. That feeling. What do you feel like when you’re wearing your boyfriend’s shirt? You feel safe, protected, sexy, small. I’m 5’9’’. I feel like I was born 5’9’’. I’ve never felt petite in my life. But you put on your boyfriend’s shirt or jeans and you feel tiny and sexy and awesome. It’s the same spirit with the fragrance.

SR:  I’m dying to know what it was like to work with photographer Terry Richardson.  Sometimes raw, but always sexy; Terry is known for his candid photos.  Tell me what this process was like.

KW:  That was amazing or as I like to say “amazeballs.” He’s incredible. That was a real get. Part of the process that I adored and was really thrilled about was getting green lights from people along the way. Of course, there’s always anxiety and little speed bumps, but having my vision validated by perfumers and designers and packagers and, of course, HSN and Sephora was a great feeling of validation. My manager said, “Wouldn’t it be great to get Terry Richardson.” (Like that will ever happen.) But then it was like, “Let’s try!” So they reached out and he was totally down for it and really excited about it. He loved the concept and the idea. That was super exciting and fun to shoot with him. My publicist said jokingly, “Just don’t take your clothes off!” I kept a sheet on. That white sheet image was the first setup we did.  We found it right away. When I first envisioned the brand I didn’t want it to be my head next to a bottle. I really wanted it to be about Boyfriend and the story and then we realized nobody would know what it is if it’s not from Coty or Max Factor or Mark Jacobs. We have to put my face next to it.

SR:  I love the shot; you look gorgeous.

KW:  Thank you. It was a different feel between the white sheet shot and the red shot. The red shot is a little more glam.

SR:  What was the first perfume you ever wore?

KW:  I remember wearing Paris. I loved Chanel Cristalle. And then Jessica McClintock, too.  When I was little, like 9 or 10, my grandmother gave me a little fragrance box and it was violet perfume. It was green with purple violets painted on the box. It was beautiful.

SR:  What’s next for Boyfriend?  Will you expand on the line?

KW:  There will be more Boyfriends to come for sure! The concept behind starting a company was to expand and move into other fragrances and develop Boyfriend into a lifestyle brand. That’s my goal. That would be awesome. But I am a startup. It’s all me. We are a baby company. We have to grow slowly. I want to get this to as many people globally via ecommerce as we can. I want to develop the first Boyfriend as much as possible. We have the luxury of Twitter to help get it out there. But we don’t want to rush it too quickly with a coterie of other Boyfriends, but there will be others.

  7 comments for “Kate Walsh’s New Boyfriend

  1. JoanElaine
    February 21, 2011 at 6:09 am

    I’ll have to get a sniff of this! I wear a few “masculine” fragrances and I love the concept behind it.

    • Ashleigh
      February 21, 2011 at 6:26 am

      Joan, this is a really good fragrance. Long lasting too. Let me know what you think when you check it out!

  2. February 21, 2011 at 12:36 pm

    I’ve never been a fan of celebrity scents because their back stories have never been believable. From the moment I heard about Kate’s scent, however, I was sold on the concept. What I also appreciated about its launch was Sephora hosting a Q&A with her fans via twitter. That’s true social engagement.

    I need to make it over there to sample it but this is definitely a story I can appreciate.

    P.S. She’s so damn beautiful in a very everyday way.

    • Ashleigh
      February 21, 2011 at 2:29 pm

      Barney- I couldn’t agree more. In fact, the whole marketing campaign is viral. Very cool of her. Have you seen the videos? They are quite entertaining!

  3. Jeanie DiMaggio
    February 21, 2011 at 6:22 pm

    Perfume AND Terry Richardson?!? I will think I’m in a Terry Richardson photo when I spritz this on! I’m sold.

  4. Ashleigh
    February 21, 2011 at 6:29 pm

    The bonus is that Boyfriend smells really, really good! Definitely try it; it’s long lasting too.

Leave a Reply

Your email address will not be published. Required fields are marked *

Notify me of followup comments via e-mail. You can also subscribe without commenting.